How to get more out of your shareholders

Here’s the problem: founders don’t have time to explain to each shareholder how they can help, and shareholders can’t read minds.

This broken value chain is the source of the sad and hilarious “Let me know how I can be helpful” meme.

We built Cabal to make it easy for founders to share their needs and for advisors and investors to actually help.

Cabal facilitates the four most commons ways shareholders can make an outsized impact:

1. Sales

Tap into your shareholder networks to get warm intros to sales prospects. This will save your sellers time and improve funnel conversion. Use Cabal to sync your shareholder networks with your CRM to surface potential intros. Send draft emails to shareholders to make it dead simple to facilitate introductions.

2. Recruiting

Similar to sales intros, use Cabal to match your job board with your shareholder networks. Ask for intros to prospective candidates. Candidates are more likely to respond to a referral from a trusted contact than cold outreach by a recruiter.

3. Signal Boosting

The success of company news and announcements is a function of distribution. Cabal helps you tee up social posts for your shareholders to post with a few clicks. Your message will travel farther and more credibly when distributed by your external supporters.

4. Advice

You’ve selected your investors and advisors because they bring more to the table than just capital. Catalog their individual expertise in Cabal and invite your employees to view your shareholder directory. When problems arise, your employees can request meetings with shareholders who’ve been there before.

Many founders are already attempting these efforts. But they get bogged down with CRM & ATS exports, LinkedIn searching, and messaging inertia. Cabal takes the friction out of these workflows so there’s always an answer to “let me know how I can be helpful”.